Small businesses looking to expand their base through
internet marketing can get a fast leg up by analyzing the marketing approaches
used by the competition according to Jason Wize. Check out company websites and
marketing materials for similar businesses in your locale. Figure out what
really works to grab your attention and devise ways to distinguish your own
marketing efforts from the masses. Knowing the weak spots in your competition
can help you step right up to fill in the gaps!
Jason Wize also suggests to analyze the statistics on your
website, especially the traffic that comes in and out during a day, week, or
month. This will give you a great idea of when the most people come to your
website and what times during the day are the most efficient. Also, over the
course of the year, this can help establish seasonal trends for your product.
Learn that improvements can always be made. Just because you
think your website looks perfect, does not mean that it is. Look at competitor
pages to see how and why they are showcasing their products and try to one-up
them. There is no such thing as a perfect website and the sooner a website
owner recognizes that, the sooner they can make positive changes.
Use the above techniques in your own marketing strategies
and keep track of which works for you and which don't. It's important to remove
any marketing ideas which fail and implement those that work over and over
again. Tracking your work is as important as doing the work, so keep learning,
testing, and growing!I